At Alara, we don't just design jewelry — we craft beauty with a conscience.
And now, our commitment to ethical, sustainable fine jewelry has been invited and chosen to shine on Public Television’s acclaimed series, Empowered with Meg Ryan.
This national recognition isn’t just a proud moment for us — it’s a testament to the fact that doing things the right way still matters. Welcome to the story behind the sparkle.
When Empowered with Meg Ryan went searching for the industry’s leading voice on sustainable fine jewelry, they found us — Alara Jewelry.
Chosen for our decades-long commitment to ethical sourcing, recycled materials, fair trade practices, and heartfelt artistry, we’re honored to tell our story to the world.
Our mission has always been simple: Making You the Jewelry Hero — with stunning, responsibly made pieces that uplift not just the wearer, but the world.
Not all sapphires sparkle the same. Montana sapphires are a natural marvel: vibrant, traceable, fair trade, and mined without the heavy ethical baggage other gemstones carry.
As a true Montana jeweler, Alara gets "first pick" — ensuring you have access to the most stunning, responsibly sourced gems on Earth. When you wear a Montana sapphire, you wear a gemstone that tells a story of beauty without compromise.
Gold doesn't lose its magic — so why mine more than we need?
At Alara, we honor Earth’s resources by using recycled gold, platinum, and silver to craft new masterpieces from old treasures.
Less environmental impact. More integrity. And jewelry that feels just a little more magical because of it.
Some jewelry holds memories too precious to discard — even if the style feels stuck in another era.That’s why we specialize in upcycling: redesigning and reimagining your existing pieces into custom, contemporary heirlooms.
DeAnn Bos, one of our beloved customers, shares her personal upcycling story in the Empowered documentary — proof that jewelry’s second life can be its most meaningful.
Mining practices shouldn't cost the Earth — or human lives.
That’s why Alara supports the Mercury-Free Mining Initiative, spearheaded by our friend and industry leader, Toby Pomeroy.
Through his efforts (and ours), we’re helping end the use of toxic mercury in artisanal gold mining, creating safer futures for miners, communities, and the planet.
Choosing ethical jewelry isn’t just about feeling good — it’s about doing good.
Every Montana sapphire sourced with care, every recycled gold ring, every thoughtfully repurposed heirloom is a small but mighty step toward a more responsible world.
Ethical sourcing positively impacts human rights, environmental health, and future generations. Join the movement toward conscious luxury.
"Conscious luxury" is more than a catchphrase. It’s a commitment to a better future — and you’re invited to be part of it.
This moment marks more than our recognition — it's an invitation for you to choose with an eye on consciousness. Whether you’re buying, redesigning, or learning, you can be part of something bigger with Alara.
