alara's $62,000
jewelry giveaway!

IT'S ALARA'S 20th BIRTHDAY... AND WE HAVE GIFTS FOR YOU!

It’s Alara’s 20th Birthday Celebration!

Alara opened July 17, 2004

And here we are, 20 years later.

This is Alara’s Biggest “Thank You” Event ever.

When Chantell pitched the birthday celebration concept to Babs, Chantell said:

“20 Years with a $20,000 Jewelry Giveaway!”

Babs loved the concept, but did require convincing to give up one of her mid-week summer camping trips. Once that was done, the planning commenced.

And as it turns out, the giveaway is FAR BIGGER than the originally-conceived amount!

so far...

THE ACTUAL VALUE OF the jewelry we are giving away IS OVER $62K!

What’s Happening During Alara’s 20th Birthday Celebration?

#1 ~The Magic of the Alara Golden Tickets!

We will be awarding 200 Golden Tickets in total. See below for the different ways you can earn one.  

Each Golden Ticket is numbered, and corresponds to a piece of jewelry that is likewise numbered, so you will be swapping your Golden Ticket for your piece of jewelry on July 17th.

The values of the jewelry items currently range from $5 to $1,000. We will most likely have a larger “max” number as we continue to select pieces…!

Your Golden Ticket also grants you a very nice jute tote bag containing great swag. Your tote bag will also contain two additional pieces of jewelry! The value of your tote and what’s in it comes to a minimum value of $156 and a maximum of $286.

#2 ~ A Cashback Sale!

Earn “Alara Bucks” with Every Purchase Over $150

Purchases made during the 20th Birthday Celebration will
earn you Alara Bucks to spend on a future purchase or purchases, redeemable until July 16, 2025.

Here are the details on that:

Purchase between $150 & $249…get $50 in Alara Bucks

Purchase between $250 & $499…get $75 in Alara Bucks

Purchase between $500 & $999…get $150 in Alara Bucks

Purchase between $1,000 & $1,999…get $300 in Alara Bucks

Purchase between $2,000 & $3,999…get $600 in Alara Bucks

Purchase $4,000 or more…get $1,200 in Alara Bucks

How Do I Get an Alara Golden Ticket?

First off, only one Alara Golden Ticket per household. So, once you have a Golden Ticket, you (or your household members) are prohibited from having another. Let’s spread the love around!

You have opportunities to earn an Alara Golden Ticket in advance of July 17th, and also on July 17th.

golden ticket opportunities

in advance of july 17

Sign up for newsletter

golden ticket opportunities on july 17

the early bird gets the worm!

ON JULY 17th

Be one of the first 100 people in line outside Alara when
we open at 10am on July 17. We will provide a pen and form for you to complete to help the Golden Ticket redemption process to go smoothly.

We will only be awarding Golden Tickets to people in line at 10am! Any remaining tickets will be added to the tickets we are offering to shoppers on July 17th.

Once you have your Golden Ticket in hand, you may redeem it later in the day if you don't plan on shopping with us and our "controlled entry" process is slower than you like.

SHOP YOUR WAY TO A GOLDEN TICKET!

ON JULY 17th

Be one of the first 25 people to make a purchase of $150 or more after 10am Mountain Time in-store on July 17th. You also still get your Alara Bucks bonus, but remember...you cannot earn more than one Golden Ticket per household.

This option is available on-line starting at 11am Mountain Time, in case you can’t make it in on July 17th. On-line purchasers must pick up their winnings by July 24th or arrange and pay for shipping.

[This category will also accumulate any leftover Golden Tickets that weren’t claimed during the special VIP offering and the “First in Line” offering, so be sure to purchase any time throughout the day—because your odds at earning a Golden Ticket are good!]

keepin' it cool by keepin' it fair

We will have all 200 jewelry items selected, numbered, and stashed away before our first Golden Ticket is awarded in the third week of June.

  • Advance Golden Ticket earners (Insta, Facebook, Text, and VIP) will physically pick their Golden Ticket from the remaining ones available when they come in during the event.
  • Those “First in Line” will get to physically pick their ticket after they complete their online registration form while they are in line.
  • Those who are “First Purchasers” will get to physically pick their ticket if in-store. For online purchasers, we will physically select on your behalf--we can even do it over FaceTime if you like!

This is our thank you. It's meant to be fun and exciting. We will not be processing exchanges or returns on any of the gifts we give you. Alara reserves the right to disqualify anyone who does not follow the "One Golden Ticket per Household" rule.